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Subtle Changes to Achieve the Most out of your SEO

When it comes to the term “Search Engine Optimisation”, many people only have a partial understanding of what it actually all entails. The use common keywords as well as having other websites link back to your site forms two of the most common practices, although there are a number of other, less obvious, features that play an important role too. When someone’s website doesn’t quite reach its full potential, they are quick to say that they did everything possible, comparing the internet to the classic gambling Pokies or One-Armed-Bandit Slot machines, saying that it seems to mainly come down to luck. This is, however, not the case. There are a large number of small changes one can make to their website, making it possible for them to receive the most of out their SEO strategies. Here are some of the best tips to always keep in mind.

Google+ is better than you May Think

When the ever-unpopular Google+ is mentioned, it is usually met with a large amount of disdain as people tend to spit out their coffee in disgust. It is often described as Facebook’s less popular, slightly retarded cousin, although many people don’t seem to understand the massive benefit it introduces in the realm of SEO.

When one links their website with their Google+ account, your profile picture shows up next to all of your search engine results. Now it is common knowledge that most people tend to click on the top few Google search results, although thanks to the interesting nature of humans, once a face is thrown into the mix, that link tends to become much more noticeable.

The process of linking your personal site with the social networking site is a walk in the park. While on Google+, simply click on About -> Links -> Edit. Under the “Contributor to” section, add the link to your website. Now Google knows that you write for that website, and will allow your face to pop up next to the relevant searches. Due to the anonymous nature of the internet, Google will require some sort of verification. This entails you linking back to your Google+ page on your website, usually with something on the lines of: “Join us on Google+”.

Speak the Language of Google

You can’t expect to achieve the most out of SEO if you are not speaking the language that Google looks for. This means more than simply using the most popular keywords (which Google’s Keyword Planner turns into a simple task). This also entails using the right format for your headings. This makes it possible for Google to actually know what is what. For a short recap on how to make your pages Google-friends, remember to format your headings as <H1> with your subheadings as <H2> and <H3>.

By Jason Swindon


Are solicitors in control of their technology?

Law firms are increasingly casting off their archaic image in favour of technological solutions to make workflow more efficient, to store data and to enable lawyers to work from anywhere.

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With advantages come challenges. A ‘click of a button’ approach to case management can lead to a failure to grasp clients’ requirements and to meet their expectations. Outsourcing and mobile working arrangements can cause confidentiality and data handling issues. Solicitors also need to be alert to the possibility of IT security threats, including viruses, spyware, hackers and phishing.

A significant breach can easily cause a firm to fall foul of the regulatory framework and can even give rise to negligence claims. On a more general level, a failure to demonstrate a commitment to IT security may be an indicator of an overly lax attitude to risk management; something which could cause serious problems when it comes to renewal of solicitors professional indemnity insurance.

Here are some of the key issues solicitors (and their clients) need to be aware of.

Case management systems: a tool, not a substitute for a client-centric approach

Case management software can be extremely valuable in ensuring deadlines are met and cases are progressed in the right way. They can also be useful in the context of file review and supervision – making it easier for supervisors to check that everything is on track.

One of the key features of these systems is their ability to pre-empt the next step in a legal matter; to automatically assemble documents (e.g. letters or court papers) that a solicitor can complete simply by populating fields. Boilerplate templates and standard letters can be tweaked to include personalised content relevant to the individual client. Solicitors need to be constantly aware of the temptation of relying too much on standard responses and automatic actions. A CMS may suggest the next step. The solicitor may be tempted to follow the suggestion without proper consideration of whether such a step is appropriate for that client at that particular point in time. What’s more, if a client’s experience of communication from a firm consists almost entirely of pro forma emails and letters, he or she is less likely to come away with the feeling of having been provided with a ‘personal’ service.

Remote working: are all lawyers aware of their data-protection responsibilities?

A solicitor may think nothing of downloading files onto a portable file from time to time to work on the train. In terms of client confidentiality, there’s a lot more to worry about here than thinking about who might be looking over your shoulder. A firm may be vigilant when it comes to its own hardware, but is there anything being done about transfer of data to unsecured devices?

Cloud-based solutions: is your system fit for purpose from a compliance standpoint?

The Solicitors’ Regulation Authority (SRA) has recently drawn up guidance for use of cloud-based solutions. This type of provision involves data and software being held on remote servers operated by separate providers. As well as being a generally cheaper than maintaining local servers, it also allows for safe mobile working. As long as solicitors and support staff are given a log-in, they can access relevant data and software from anywhere.

Firms need to give careful consideration to their choice of cloud provider. Does the provider take all steps necessary to ensure data remains confidential? If the provider is outside the UK, do local laws pose a risk to confidentiality?  Firms are advised to inform their clients if they use cloud computing. For high profile or unusually sensitive matters, it would be highly advisable to obtain positive consent.

Cyber attacks on law firms: no longer the stuff of science fiction

By their very nature, solicitors firms hold lots of sensitive client information, of potential value to hackers. Effective risk management means putting into place safeguards appropriate for the threat in question. Whereas a decade or so ago, this may have meant setting up and maintaining a pretty basic firewall around a firm’s network, the game has now changed. Research from PwC and the UK Government’s Department for Business, Innovation and Skills suggests a typical cyber attack costs small organisations with 50 or fewer employees between £65,000 and £115,000 per breach. The high cost is due in part to an ongoing lack of security understanding within most businesses.

The complexity and increased number of routes available to attackers – along with the potential rewards available to hackers, means cyber security is a complex business. It’s not something law firms can afford to ignore – as the long-term reputational damage of an attack could be more expensive than the initial ‘clean-up’ costs.

Tech-based solutions can help drive solicitors’ firms forward – so long as lawyers recognise and deal with the potential risks involved.


Bluefin Professions  is one of the UK’s leading independent insurance brokers, providing specialist insurance and risk management services to individuals and businesses. It provides market leading insurance solutions delivered locally through a network of 42 offices and over 1400 staff.

As a top ten independent UK insurance broker, Bluefin provides specialist advice across all classes of business including property, employers liability, public and products liability, professional indemnity, contractors all risks, motor and engineering. Bluefin also underwrites on a wholesale basis for a wide range of products and schemes. Bluefin is proud to have been awarded Chartered Insurance Brokers status by the Chartered Insurance Institute in 2012. 


Searching for a new career in the health industry

No matter what industry you are in, there comes a point in everyone’s life when they simply need a change. Whether that be a change of pace, a change of location, or a totally new profession it’s achievable no matter how old you are.

If you currently work in the healthcare industry, you are already in a lucky position as this is one of the most dramatically growing sectors on the planet. And with a large proportion of baby boomers fast approaching the age of 65 or older by the year 2030, the healthcare sector doesn’t look like it will be slowing down any time soon.

As the population ages, the demand for better healthcare and services, drugs and new technologies increase along with it. So too, will the demand for doctors, nurses, dentists, ophthalmologists, lab researchers and technicians.

If you are currently in one of these positions and want a change, there are a number of things that are important to think about, which will help ease your transition.

What specific job do you want?

It may sound obvious, but with the vast amount of different positions out there, the simple question of what do you want to do and in what capacity you want to do it, is often the hardest question to answer. A number of ways to feel out this question is to take some work placements or volunteering positions to make sure that the job you are considering is actually the one for you. For instance, if you are thinking about getting into ophthalmology, consider going down to your local eye care specialist and sitting in on a consultation.

Do you need any extra training?

If you have now figured out what area you want to move into, now you need to determine if you require any additional training. For the job you are after, it may be necessary for you to go back to university and gain a bachelor’s degree or some other form of certificate. This may require a few more years of study, but if this is a job you are truly passionate about, then what’s a few more years when you are considering a career than will span 30+ years.

Rewriting your CV / Resume

Your CV is one of the most important things to get right and therefore deserves your full attention. This is the first thing that most employers look at and they will judge you according to what they read. There are a number of CV writing courses out there that would be worth the investment.

Job hunting

Once you’ve got the above mentioned items in check, the last thing to do is to actually look at and apply for positions in your newly chosen field. For example, if you wanted to get into ophthalmology and were looking at careers at Stanton Optical you could go onto an online job website like ‘Monster’ to both upload your CV and search for potential jobs in your new field.



A Brief Insight Into Invisible Hearing Aids

In the past hearing aids were considered to be unattractive and one might of felt embarrassed by having to wear one. They didn’t appeal to the eye in anyway as they were large, bulky, uncomfortable and in some instances even unmanageable.

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There used to be a negative connotation associated with having a hearing impairment and the need to having to wear a hearing aid. Most of these negative views and attachments are as a result of the old model hearing aids that are described in the paragraph above.

In the past,it was common for people to deny the fact that they may have been suffering from hearing difficulty. This was all because of the stigma that was attached to hearing aids and how they were perceived by a lot of people. People were very self conscious about having to wear a hearing aid, and they feared that their lives would change in a negative way because of it.

Fortunately, modern technology has made all that a thing of the past. The chunky and ugly hearing aids from the past have now been replaced by small and sleek instruments. These instruments are top class and provide users with a polished sound with very little ease.

The hearing instrument industry spends millions of pounds each year on research and development. Probably their most advanced and exciting creation to date is the invisible hearing aids device. This type of hearing aid is made up of many tiny devices that are worn and concealed completely inside the ear. This ground breaking technology banishes away all the negative thoughts about having to wear a hearing aid. The hearing aid is virtually invisible to the outside world.

Invisible hearing aids are the perfect choice for many people in many different situations. Audiologists will provide patients with information and tailored advice that adhere to their own personal case.

Other hearing aid options include instruments that are digital, water-resistant or wireless. Patients need to be aware of the different options that are available to them and be informed of the pros and cons that are associated with each option. Again, an audiologist will assist patients in the selection process of choosing the correct one to meet their specific needs and wants.

Nowadays, wearing a hearing aid is nothing to feel embarrassed about. There are so many options available today and patients can feel more content about getting the help and guidance that they need. The beauty of modern technology allows patients to wear an invisible hearing aid without anyone else even knowing that it’s there!


Different Types of Stairlifts

If you are a sufferer with mobility problems and need a stairlift to help you up and down, then there are a number of different models available for you to consider. The main problem people face with these things is actually knowing which ones are right both for them, and their homes.


This article will hopefully set you straight(no pun intended) with which stairlift is the right choice for you, and also a quick rundown of the different types.

The straight stairlift is the most common one used today. It’s designed to be used on stairs that have no curves and go straight up and down. No matter how small or steep the stairs are, these models can be fitted to them.

A reconditioned stairlift can be a wise choice if they person that needs it cannot afford a new one. A good reconditioned unit should come complete with a warranty for labour and parts. However this type of stairlift may not suit all types of stairs, so you need to make sure that it will fit properly first.

If you only need a stairlift for a short duration of time, then you should think about renting one. This will work out much cheaper, and you can rent them for a period of weeks or months. Therefore, you’ll only need it for when you have someone staying for a duration of time.

Some older houses have narrower staircases which makes practical stair lifts a bit of a problem. Ease of access can be difficult in these type of houses.

Did you know that there are also stairlifts that are made for the outdoors? They’re not just limited to indoor use. They are basically the same as their indoor counterparts, except that they have full waterproof seats and can take a battering from the weather.

Some people have also problems bending their knees into a sitting position. So you’ll be glad to know that there’s a perch stairlift that has a small seat which allows the user to stand while he/she is transported to the top or bottom. Obviously these stairlifts come with safety belts as well.

For users who are wheelchair bound and unable to get out of it easily, then there are stairlifts that have a platform so that they can easily get on and off when they want to.

An alternative to the platform, is a floor life. This can bring the wheelchair through the roof of the room up in the next one.

There are many options out there for stairlifts.




4 Tips for Slimming Down Your Diet

There are so many diet and exercise plans circulating around, many of which claim that you must spend extra time in the gym to get the body you’ve always dreamed of. But how many of us actually have all that extra time in our day in between work, school, meetings, social engagements and everything else going on in life? The fact is, you can lose weight and maintain a great body with just a moderate amount of exercise (just 30 minutes, 3-4 times a week!) And that doesn’t have to be in a gym, either; simply go for a walk, bike ride, a hike on the weekend or another sport you enjoy. The number one way to lose weight is through your diet, so in the meantime, implement these simple diet tips to slim down your body:

Diet slim waist pic

Stop Comfort Eating

Are you familiar with the late-night fridge run? You know, the one where you stand in the kitchen scooping out ice cream to eat covertly in bed because obviously, late-night calories don’t count. Or how about that movie binge where you pig out on popcorn, chocolate and soda right before bed? The fact is, late-night eating can be fun but it’s a nightmare for your waistline. The problem here is that when you eat late at night, you do no activity afterwards so all those calories just sit in your gut when you go to sleep. Your body must work extra hard to burn those off and when you wake up, chances are you gulp down breakfast before you even have a chance to burn off everything you ate the night before. It’s a straight shot to weight gain. So stop eating after dinner, preferably 2-3 hours before bed, and you’ll start to notice you’re feeling and looking healthier.


Reduce Alcohol

Alcohol is a huge source of empty calories, and the worst part is, most of them go straight to your belly as fat! So if you want to slim down quickly, simply cutting out alcohol for awhile will make a huge difference. When you do bring it back, just drink in moderation. Not only is alcohol full of empty calories, but it reduces your inhibitions which makes you binge out on totally unhealthy foods (drunken munchies, anyone?) So skip the cocktails, leave the nachos and late-night burger and slim your waistline fast.

Avoid Artificial Sweeteners

It might sound counterintuitive, but the fact is that people who regularly drink diet soda weigh more on average than those who drink no soda at all. But why? It shouldn’t matter, since diet soda has no calories…right? Well aspartame and other artificial sweeteners trick your body into thinking it’s getting calories. When those calories never come, your body begins to crave them elsewhere, and you grab for empty carbohydrates anywhere you can. So diet soda and other drinks don’t save you calories at all; they simply make you binge out on junk food later. Besides, artificial sweeteners have been linked to cancer and other horrible outcomes… so why not avoid them completely! Choose honey or agave for a natural sweetness if you must have a bit of sugar.


Use Herbal Supplements

When used in conjunction with a diet rich in whole foods, herbal supplements can be a great way to help your body slim down. Green tea extract, for example, helps boost your body’s metabolism and burn extra calories. Take a supplement each morning to boost health right away. From vitamin supplements to herbal supplements designed for weight loss, going the natural route can have great results for your body and overall health.




5 Reasons to Care About Dental Health

Your mouth is one of the most important parts of your body. It’s where your words come from, its how you communicate with others, and it happens to be what most people look at during conversation. There has also been growing evidence that dental health has a direct correlation with your overall health. Don’t neglect your mouth! Below are five of the top reasons to care about your teeth.


-A Healthy Mouth Leads to a Healthy Heart

The Canadian Academy of Periodontology has conducted research that links oral inflammatory disease with a higher risk of heart disease. People with periodontal disease are twice as likely to have a fatal heart attack than those who do not. Bacteria in the gums often leads to bacteria and increased inflammation throughout the body. One of the leading factors in heart disease is inflammation. Notice the signs before its too late. Go to a dentist in Surrey for regular check ups to make sure you stay healthy.

-Gum Disease is Linked to Diabetes

Although many people know and realize that those with diabetes are more prone to gum disease, the reverse is also true. They have an affect on each other, it isn’t just a one way street. The bacteria that can develop in the gums can increase your body’s resistance to insulin and therefore elevating blood glucose levels. With diabetes rising at alarming rates around the world, it is important now more than ever to take care of your gums.

-Prevent Oral Cancer

Only half of the people diagnosed with oral cancer live longer than five years. This is a very troubling statistic. Don’t let yourself fall into this stat. At your checkups make sure that you have your dentist check all the soft tissue in your mouth, gums, tongue, cheeks, and lips for small white or black spots. These are often early signs of cancer even though they may not have any effect on you. But you also need to do your part. Brush your teeth, floss, rinse your mouth, and attend regular check ups to take all of the preventative measures you can.

-Keep Your Jaw Intact

There are many reasons that adults lose teeth. The main reason is age, but poor dental care is also a cause. This takes a negative toll on the body for many reasons. The main being, as you lose teeth your body no longer needs to support the bone that once supported those teeth. The body will slowly start to stop caring for that bone, which is your jaw. This will cause your face to sag and lead to more tooth loss. If tooth loss isn’t preventable look into dental implants. Dental implants can give you jaw the correct structure it needs to still play a role in your body. You can get dental implants in Surrey. This is a much better option than letting your mouth get away from you.

-Can Help You Lose Weight

Thats right. Dental care can help you with weight loss. If you’re trying to lose weight but are having difficulty curbing your appetite dental hygiene can help. When you brush your teeth it signals your body that food time is over. Eat a healthy meal and then brush your teeth after. This can stop you from feeling the urge to dive into a late night snack or super sweet desserts. Also, not much tastes too good after you brush your teeth. Don’t believe it? Eat an orange after the next time you brush your teeth! 


A Day Trip to Hilversum, Netherlands

Formerly deemed the Garden of Amsterdam, Hilversum is a serene, breezy city covered in trees (660 different varieties to be exact). Situated in Noord-Holland, it is a short metro ride away from Amsterdam, a perfect afternoon respite from the urban chaos. Travelers and locals flock to Hilversum for cycling or hiking through the heathlands, forest, and lakes surrounding the area.

Below is an optimal itinerary combining food, art, and the beauty of the city. To make your way to the Netherlands, check out for airline tickets offered at low prices.

Doppio-hilversumDoppio Espresso
Gravelandseweg 14

This award winning coffee shop brings the taste of Italy to Hilversum. Although the menu is in Dutch and the baristas have limited English, they are happy to give suggestions. I’d recommend the vegetarian goat cheese sandwich on local bread. Grab a lime green tea to go and prepare for an afternoon in the sun.


Pinetum Blijdenstein
Van der Lindenlaan 125

Founded by Amsterdam bank director B.W. Blijdenstein in the 19th century, this 1.5 hectare botanical garden has gathered an extensive amount of rare and endangered trees and plants. It also contains one of the most impressive collection of conifers and other gymnosperms in the world. It is a wonderful retreat to wander around and photograph the flora.


Modern Architecture
Begin at Dudokpark 1

W.M Dudok crafted approximately 75 buildings in the city, making the entire city feel like an open-air museum for modernist architecture. To highlight the best of his work, the W.M. Dudok Architectural Route was created. This 10km, three-hour walk takes you through several of his most important works, including his most lauded work, Hilversum Town Hall. Another eye-catching building is the 2006 built Netherlands Institute for Sound and Vision. The colorful exterior is etched glass featuring important moments from Dutch television history. 


Royal Mandarin
Emmastraat 9

As Hilversum caters primarily to the upmarket, there are a few splurge spots for fine dining. Curiously based in a historic Dutch farm, Royal Mandarin is considered to be one of the best Chinese restaurants in the country. The prices are high, but the quality of food and knowledgeable staff is comparable. Order from the Surprise Menu to allow the chef to demonstrate his best dishes.


Whats The Deal With Cheap Timeshare Auctions?

The timeshare industry has seen better days, that’s one thing for certain. The past few years have really taken its toll for these companies, who are now finding it more difficult than ever to get customers to sign a contract.


If you did a search lately on the likes of Ebay, you would probably have seen a few timeshare properties on sale for less than £10!! Yes, you read that correctly.

Why are sellers letting go of their stake for such a ridiculously low value?

Well, the main reason is because they are completely fed up with their money zapping timeshare contract and they want out. Another reason is that they want to get it sold quickly, so by advertising it for such a cheap price, they’ll more than likely get a windfall of interest from potential buyers online.

However, this low auction value isn’t the only expense that the new owner can expect to pay. Not by a long shot.

The seller will have to add in the cost of legal checks, the price for transferring the documents and any outstanding maintenance fees associated with the property.

This means that once you click “buy now” on Ebay, you will then be faced with these charges. This is a bad way to attract potential customers and new buyers will get stung with all these additional charges.

If you are in a position where you own a timeshare piece of real estate and you want to get it sold at a decent price without spending a fortune in the process, then contact the folk at Right ChoiceTransfer to get the ball rolling.

Potential buyers who are looking at the timeshare market on Ebay need to pay attention to what’s actually being offered with the £10 property. It’s cheap for a reason, namely the seller wants to get rid of the financial burden and pass more or less all the expenses over to the new owner.

When you purchase this timeshare on Ebay and all the legal work is completed, you will basically have to pay the maintenance fees along with any other special fees that go with it. This means that if a new roof or sewage system is required, then you’ll have to fork out for it.

Don’t let your judgement be clouded by the thoughts of a holiday home in an exotic location. There’s a lot of financial intricacies involved with owning a timeshare, so think about it wisely before you make a decision.



Why You Should Have Cat Insurance

Our relationship with pets has long been a source of stress relief and fun, subtly influencing the health and lifestyle we choose for ourselves. From the loyal and energetic dog to the charming antics and companionship of a cat, the benefits of owning a pet vary as much as the domesticated animals we care for.

In particular, the cat owner tends to have a certain personality type. One that prefers the quiet independence and playfulness of a feline over the ever attention-needy dog. One that enjoys the freedom of knowing your loved one will be just fine if you choose to take that weekend trip, and is happy to wait for your return.  In respect for that relationship, we will make sacrifices (such as passing on preferable rental locations and housing) to ensure that we can honour the companionship that develops over many years.

While we may enjoy the freedom that comes with a cat, we are rarely ready to let go; especially when the unexpected happens. While most of us wouldn’t hesitate to ensure that our own medical needs are covered with health insurance, cat insurance is rarely deliberated on when budgeting for the month. Veterinary expenses can and will rapidly rise faster than you will have anticipated. Have you set aside $500 for a leg-cast? $200 for anti-inflammatories and antibiotics? How about $800 for an eye examination and treatment? $4000 for a congenital problem that requires multiple treatments?

All of these events are commonplace among the furry little animals we care about. They are also all covered by a simple medical plan for the same cost as your cat’s monthly food budget. Some plans will go so far as to pay for local advertising and a substantial reward if your cat wanders off into the concrete jungle of our civilization.

As with your own medical coverage, when considering the purchase of cat insurance, realize that what you are purchasing is the certainty of a small loss, as opposed to the possibility of a large one. The goal is not necessarily to “come out ahead.” It is for that moment, when the time comes, whether it be months or years down the road. When your little friend is in trouble and your savings could only get you part of the way there. The vet will ask the question that determines the remainder of your pet’s life, and you can answer without hesitation “yes.”