When it comes to the term “Search Engine Optimisation”, many people only have a partial understanding of what it actually all entails. The use common keywords as well as having other websites link back to your site forms two of the most common practices, although there are a number of other, less obvious, features that play an important role too. When someone’s website doesn’t quite reach its full potential, they are quick to say that they did everything possible, comparing the internet to the classic gambling Pokies or One-Armed-Bandit Slot machines, saying that it seems to mainly come down to luck. This is, however, not the case. There are a large number of small changes one can make to their website, making it possible for them to receive the most of out their SEO strategies. Here are some of the best tips to always keep in mind.
Google+ is better than you May Think
When the ever-unpopular Google+ is mentioned, it is usually met with a large amount of disdain as people tend to spit out their coffee in disgust. It is often described as Facebook’s less popular, slightly retarded cousin, although many people don’t seem to understand the massive benefit it introduces in the realm of SEO.
When one links their website with their Google+ account, your profile picture shows up next to all of your search engine results. Now it is common knowledge that most people tend to click on the top few Google search results, although thanks to the interesting nature of humans, once a face is thrown into the mix, that link tends to become much more noticeable.
The process of linking your personal site with the social networking site is a walk in the park. While on Google+, simply click on About -> Links -> Edit. Under the “Contributor to” section, add the link to your website. Now Google knows that you write for that website, and will allow your face to pop up next to the relevant searches. Due to the anonymous nature of the internet, Google will require some sort of verification. This entails you linking back to your Google+ page on your website, usually with something on the lines of: “Join us on Google+”.
Speak the Language of Google
You can’t expect to achieve the most out of SEO if you are not speaking the language that Google looks for. This means more than simply using the most popular keywords (which Google’s Keyword Planner turns into a simple task). This also entails using the right format for your headings. This makes it possible for Google to actually know what is what. For a short recap on how to make your pages Google-friends, remember to format your headings as <H1> with your subheadings as <H2> and <H3>.
By Jason Swindon